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WELCOME TO LIBERTY


LONDON'S ONLY AUTHENTIC PHILLY CHEESESTEAK : FREEDOM NEVER TASTED SO GOOD!   

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WELCOME TO LIBERTY


LONDON'S ONLY AUTHENTIC PHILLY CHEESESTEAK : FREEDOM NEVER TASTED SO GOOD!   

It's finally time. We have been working hard over the last 3 years to bring you THE best Cheesesteaks this side of the Atlantic, and to our loyal fans, thanks to your support,  we are happy to announce that come February we will be extending the Philly Experience to a Restaurant & Bar in central London! 

As we move towards expanding that experience we have decided to adopt a new name and re-brand in order to truly capture the essence of Philadelphia and it's culture. The name and logo will stay on brand with what you have grown to love, as well as pay homage to the Cheesesteak and it's origins, but it'll also expand on what Authentic Philadelphia is all about!

Say hello to Passyunk Avenue: Philly Food | Cheesesteaks | Dive Bar. 

What better name to choose then the prominent street in South Philadelphia and the birthplace of the humble Cheesesteak!

With the new name and opening of the Restaurant & Bar we will endeavour to truly immerse you in the culture we grew up in, and show you why we embarked on this journey in the first place.  

We look forward to seeing you all there soon, but in the meantime click on the logo to check out our new website where you can sign up to our newsletter for news on the opening!

Passyunk Avenue Team.

 

 

 


 THE WHY

The Liberty Cheesesteak Company was founded with one mission: to bring real Philly Cheesesteaks to London. We take great pride in being the City’s first and only producers of the authentic Philly Cheesesteak sandwich – Accept No Imitations!

We’ve taken great care to recreate the authenticity of this sandwich because its unique combination of ingredients and preparation are what make it so special. 

Make sure to grab a Cheesesteak at Spitalfields before we leave!

Thanks and we look forward in seeing you soon,

Liberty Team. 


We hope that our attention to detail honours a special part of American culinary tradition - wholesome urban specialties that originated in the diverse ethnic communities that built America’s great east coast cities.

The authentic Philly Cheesesteak is as much about the cultural identity of the city from which it originates as it is about the right ingredients assembled in the right way.  This cannot be faked.

It is simple, unassuming, reliable, comforting, fortifying and delicious – the most delicious sandwich we’ve ever tasted.  
By sharing it with London, we're sharing a little of Philly - the cradle of liberty and our hometown - with the world.

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THE what


THE what


THE MEAT

Rib-Eye Beef 

 

Prime, Marbled and Flavourful chosen from the best butchers in London.

THE BREAD

Soft Italian Sub 

Hoagie roll, baked to our exacting specifications. If you're from from Philly you know it when you have it - otherwise it is hard to describe.

THE CHEESE

WIZ

A bit of a trade secret, that is only really known by those who have grown up around cheesesteaks and have watched some of the world's best practitioners create them.  Made locally with 99.9% Real Cheese, and has no added colouring or flavouring.  Our technique is on display daily in Spitalfields. 

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THE HIStory


THE HIStory


Developed in the early 20th century by Pat and Harry Olivieri at their street food stall in the heart of South Philly the original sandwich consisted of thinly sliced beef grilled with onions, served in a soft white Italian roll.  Cheese was not part of the original sandwich, but was subsequently added and the legend was born.  The recipe remains relatively unchanged to this day.

 Although the recipe seems relatively simple, the biggest impediment to making an authentic cheesesteak sandwich is the ability to source the proper ingredients and prepare them precisely according to the South Philadelphia tradition.  There are many who claim to make Philly Cheesesteaks, but only a relative few who actually do it right.  Once you’ve tasted the real thing, you will never again be fooled.  

The cheesesteak has its origins in the gritty, working-class neighborhoods of South Philadelphia - pronounced by the locals “sow fluffia”.  Known for its ethnic enclaves resulting from waves of European immigration in the 1800s, especially from Italy, the city’s tough attitude - pronounced “at-tee-tuude” - emanates from these rugged blue-collar streets.

The Italian laborers of South Philadelphia needed hearty, affordable fayre to keep them going during their long days of strenuous work and the cheesesteak ticked all the boxes.      

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THE Menu


THE Menu


Philly Cheesesteak WizWit 

SODA FOLK Root Beer £2.00

Diet Coke £1.50

Philly Phry Steak 

SODA FOLK Cream Soda £2.00

Coke £1.50

WIZ Fries 

Water £1.00

Dr Pepper £1.50

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THE How


THE How


It is vitally important that you heed these instructions because there is a strict protocol that must be followed when placing your order for an authentic Philly Cheesesteak. 

So, how’s it work?  First, you must be in the right frame of mind. 

You must know exactly what you want and then assuredly voice your request.  Here are the four simple steps:

1. Whole or Half? - most people who go for the half end up regretting it.

2. Choosing your cheese - choose one of three varieties of cheese - Provolone, American or “Liberty Wiz” our own special recipe cheese sauce (Hint: “Wiz” is the choice of purists and the most delicious way to have it)

3. Wit or Witout?  Translation from Philly English to the Queen’s English: do you want sautéed onions on your cheesesteak?

4. Putting it all together: Confidently declare - Whole or Half + the name of the cheese you’d like + the onion preference - for example “Whole Wiz Wit” or “Half Provolone Witout” and you’re done!

If you mess up your order, don’t worry, it happens.  Step aside, so as not to hold up your fellow customers, think about where you went wrong, then rejoin the queue and give it another go.  Practice makes perfect and a cheesesteak tastes better after a bit of adversity.

Adapted from I.M. Hungry's "How to Order a Steak"